Staging model homes for builders is one of the most popular job types for local interior designers. There is a value to the builder/owner of the home that they gain from working with an interior designer to stage the home when they are getting ready to sell them. Buyers who come in to view the home and see it completely furnished have a more emotional response and tend to put in offers more often than they would otherwise.
It is fulfilling for us to work on these kinds of interior design projects because it benefits everyone involved, from our business to the builder all the way forward to the new owner of the home.
In this post, we will discuss staging a model home as an interior designer and all of the ways it can impact the bottom line for you as a builder selling the home.
Professional interior design for model homes – what to consider
You’ve shopped around for interior designers that specialize in model homes to help you impact your bottom line and turnover homes more quickly once they’re finished. It’s better to choose an interior designer who has done this before with a successful track record of designed and sold homes.
ALX Interiors is an example of a firm like that who’s done work in Staten Island, New Jersey, and other nearby locales.
We take pride in developing interesting, vibe-filled interior designs that allow our client’s projects to stand out from competitors in their area.
When we do an interior design job for staging a model home, there are a few things that we always keep in mind. Having these professional skills and experience will increase the number of potential buyers who come through the door and love the feeling of the home “concept” that we provide. It gives shoppers a better idea of how the floorplan of the home will function in real life.
Not just that, but they can see if the home feels right to them. That’s just as important as being in the right area or at the right amount for your budget. When you tour an empty home as a shopper, it can be much harder to imagine how the floorplan functions.
Every neighborhood, community, state, and block have their own values and styles. Being in tune with what is deemed “good” or “high end” in an area can be an important part of catching the eye of buyers when they come through the door.
Are you marketing your model home to a younger, “starter home” crowd or an older “forever home” type? They have different values and taste that factor into their decisionmaking.
Put yourself in your clients’ (and the buyers’) shoes
As someone trying to sell a home, an interior designer, or any design professional, it’s important to see things from a client’s perspective. We all consider ourselves to have good style (especially designers) but the best in the industry are able to take a client’s ideal space and add their own flair to it, bringing it to the next level while maintaining what the client wants.
In the case of a model home, even though you’re being paid by a real estate developer or management company, the real “client” is the home shopper who comes in to see the space.
Using many of the demographics above, put yourself in their shoes and try to figure out what is valuable to them.
Staging a home for good photography
Do you consider the way furniture is arranged as a photographer would?
Photography is an important aspect of interior design. If your interiors are not accompanied by high res, beautiful photos it’s harder to get people to come and see it in person.
In today’s internet-savvy age, people aren’t cruising the neighborhood to find open houses, they’re checking Google, Trulia, and other more specialized realty websites.
When looking to stand out on the web, good photography is a must.
What makes a home ready for photos?
Number one, make sure the interior is immaculate. So much as an empty cup of Starbucks left on a counter can throw off an entire photo and it’s not always easy for a photographer to “shop out” of the photo.
Keep the entire “canvas” interesting. You want every aspect of the photo to be as appealing as possible, not just one thing plopped in the center.
As local photographer Tom DeSantis put’s it, ” Good lighting (natural or artificial), a high quality wide angle lens (around 11-14mm) and good framing skills are what sets the good [photographers] apart. It’s like framing the canvas when you’re making art. You want every part of the interior’s photography to look interesting.”
Remember lighting. Use your windows as if they were lamps of natural light, casting light and shadow throughout the room.
Staging a buyer-centric model home
Many of the same aspects that apply to the photography are what makes the eye like the way a room looks. Plenty of good light, furniture placed in a way that makes sense, no clutter, and attention to color are the names of the game when staging a model home for shoppers to come and visit.
There should be a few different visuals that you have to keep in mind. Everywhere a shopper looks, they should see an interesting composition. If you have a lot of dead space in your home, it can make it seem boring and hurt your chance to sell. It’s important to try to get that “wow” factor every way you turn your head.
If you’d like a quote on the interior design for your new development, get in touch with Alexandra Fernandez of ALX Interiors in Staten Island, NYC.